CDPH Launches “Mothers” Campaign Urging Residents to Stay Home for the Holidays
This week, the California Department of Public Health (CDPH) launched a new public awareness campaign entitled “Mothers,” featuring real California mothers urging residents to stay at home this holiday season. The mothers featured in the campaign advocate that the best way to protect yourself and others is to stay home, wear a mask, wash your hands, and physically distance from one another.
The campaign will run statewide in English and Spanish throughout December, with additional ads through January. Campaign components include TV, radio, social media, and digital platform spots. The campaign will additionally feature an equity focus as Californians from ethnic and racial minorities are at an increased risk of getting sick and dying from COVID-19.
The full press release from CDPH is available here.