BCC Launches Cannabis Informational Campaign
The California Bureau of Cannabis Control (BCC) launched a public information campaign, “Get #weedwise”, this week to educate cannabis consumers about the dangers of purchasing cannabis from unlicensed businesses. Some of the messages include information on the dangers of using or ingesting cannabis that has not been tested which may include dangerous foreign material such as chemicals, mold, or fecal matter. The campaign is multilingual and will use a variety of advertising methods. The campaign will also include alerts to illegal businesses informing them that they could face confiscation of cash or cannabis by engaging in unlicensed activity.
More information on the campaign can be found here.