FDA to Begin New Tobacco Cessation Campaign
The U.S. Food and Drug Administration plans to launch a new tobacco cessation campaign in January 2018 titled Every Try Counts. The campaign will target adults with cessation education aimed at encouraging cigarette smokers to quit tobacco use through messages of support that highlight health benefits of quitting tobacco use. These messages will be displayed in and around gas stations and convenience stores – retail locations where smokers face triggers that typically feature cigarette advertisements. The campaign will feature a variety of cessation resources, including a text message program, a mobile app, trained cessation coaches, and information about FDA-approved cessation medications.