CDC Launches Prescription Opioid Epidemic Awareness Campaign
This week the U.S. Centers for Disease Control and Prevention (CDC) launched a powerful awareness campaign featuring real-life accounts of people recovering from opioid use disorder and people who have lost loved ones to prescription opioid overdose. The campaign aims to increase awareness and knowledge about the risk of prescription opioids and stop inappropriate use. CDC will use evidence-based methods to communicate targeted messages regarding prescription opioids and will partner with state and local health agencies and organizations to run ads and share resources throughout the country. Materials from the CDC’s newest awareness campaign, including videos, radio spots, online ads, and signs and billboards, are available here.